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News

RCR Wireless January 6, 2009
"Economic downturn bodes well for mobile coupon companies"
Mobile coupons - discounts delivered and redeemed via handsets — will be used by some 200 million mobile users by 2013, according to a recent forecast from Juniper Research, as Near Field Communications technology joins text-messaging and mobile barcodes as a retail force. While nearly all mobile coupon activity is currently limited to the Far East, uptake will surge in Western Europe and North America over the next few years, the market research firm predicts...

RCR Wireless December 16, 2008
"Marketers Have Opportunity With Short Code Mobile Messages"
A new white paper from Nielsen Mobile notes an emerging opportunity for marketers in "short code" marketing, whereby companies and their customers can interact via special abbreviated telephone numbers used for mobile phone commercial text messages, announcements and offers…

TampaBay.com August 10, 2008
"Retailers Know Texting Is the Totally Best Way to Reach Teens"
Retailers e-mailing you alerts of deals and new products is old news. But now some apparel chains are text messaging sale alerts, fashion tips and sweepstakes giveaways to a generation of teens who communicate - often intensively - by cell phone…

The Fresno Bee May 16, 2009
"Valley businesses use mobile marketing"
Text messages allow companies to reach their customers via their life line - the cell phone. When Campagnia restaurant in Fresno wants to lets its customers know about a half-off appetizer special, it sends a text message to their cell phones. It's a form of marketing that's growing across the country - and just beginning to take hold in Fresno. Several restaurants, a radio station, a housing development and other companies are using such text messaging here. They use the technology to let customers know about events, discounts, contests and otherwise stay in touch with their customers...

WebGuild Silicon Valley May 15, 2009
"All Forms of Digital Marketing Increasing"
All forms of digital marketing continue to rise despite the recession. This because digital marketing is more targeted, more measurable and can be more more personalized. The growth rates and ad spend amount varies depending on the source but the overall direction is up. Below are forecasts from Forrestor and eMarketer. Having said that eMarketer reports that ad spending on social networks specifically MySpace is expected to drop...

RCR Wireless January 6, 2009
"Economic downturn bodes well for mobile coupon companies"
Mobile coupons - discounts delivered and redeemed via handsets — will be used by some 200 million mobile users by 2013, according to a recent forecast from Juniper Research, as Near Field Communications technology joins text-messaging and mobile barcodes as a retail force. While nearly all mobile coupon activity is currently limited to the Far East, uptake will surge in Western Europe and North America over the next few years, the market research firm predicts...

Wall Street Journal December 8, 2008
"Please Hold, My Cellphone Is Buying a Gift"
Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season. Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Buy.com Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Amazon.com Inc. are pushing new mobile programs this year, too…

BtoB Online November 10, 2008
"Lessons in SMS marketing from the Obama campaign"
During his victory speech on Nov. 4, President-elect Barack Obama told supporters that "change has come to America." He was, of course, referring to the obvious political and historical implications of his win. But the statement could just as easily have been applied to the topics of campaigning and voter communications. The first presidential campaign to leverage the power of text messaging and other mobile technologies, Obama '08 revolutionized the way politicians engage voters. "Future campaigns will have to integrate text messaging into their strategies in order to be successful," said Francoise Galleto, senior account manager for grassroots services at Aristotle, a Washington, D.C.-based political technology firm...

Wireless Week November 3, 2008
"Report: Mobile Ad Recall Growing"
What economic slowdown? You wouldn’t know it based on the growth in mobile advertising. Many players in the mobile ad space say things are heating up, rather than melting, and the results of a third-quarter report shows mobile advertising awareness grew 33% in six months while cell phone usage grew at 6%, suggesting an increased allocation of advertising dollars to mobile formats through the first nine months of the year, according to mobile social networking company Limbo and market research firm GfK Technology…

New York Times August 10, 2008
"It's Not The Ad; It's Getting the Bill"
The vast majority of people say they are averse to having advertisements text-messaged or otherwise sent to their cellphones. But nearly a quarter of people who have gotten such ads say they have responded at least once, a figure that is highly encouraging to marketers…

RCR Wireless June 9, 2008
"Auto Dealers Embrace Text Messaging"
Who's sending that text message to your cellphone? It could be your neighborhood auto dealer. Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships’ listings of new and used vehicles - complete with photos, prices, condition reports, contact information and directions to the showroom - on their phones. Consumers rather than dealers activate the text messages...